Reward Your Customers for All Their Uses of Bank Products

April 2006
ABA Bank Marketing;Apr2006, Vol. 38 Issue 3, p34
Trade Publication
The article focuses on Full Spectrum Rewards, a rewards program launched by RewardsNOW of Dover, New Hampshire. Options for the types of rewards the institution can offer include a broad range of appealing consumer goods, hundreds of gift certificate options, and a range of downloadable content. The firm believes that it delivers the program for a lower cost per customer than the typical debit or credit card reward program.


Related Articles

  • Delivery Is Vital with Bank Customer Reward Programs. McGeer, Bonnie // American Banker;6/3/2011, Vol. 176 Issue F321, p4 

    The article discusses research on customer loyalty programs offered by banks indicating that awarding customers a gift that is unexpected has more influence on them than the monetary value of the gift.

  • Better Retention Leads to Superior Growth. Clapp, Bruce // ABA Bank Marketing;Dec2005, Vol. 37 Issue 10, p14 

    The article focuses on the customer retention strategy of banks. Customer retention should be included in the priorities of banks to ensure growth. Banks should work to attract new customers and solidify its relationship with existing ones. Special considerations should be considered by banks...

  • Targeted Consumer Rewards Fail to Yield Profits for Banks. Wack, Kevin // American Banker;11/4/2014, Vol. 179 Issue 170, p19 

    The article discusses merchant-funded rewards programs marketed by banks, also known as card-linked offers, how banks may benefit from offering merchant-funded rewards services and the profitability of the programs. Topics include issues attributed to allegedly diminished profitability of the...

  • Like Weight Watchers -- For Savers. Lepro, Sara // American Banker;8/3/2010, Vol. 175 Issue 118, p1 

    The article examines efforts by banks to market savings accounts to customers. The increased rate of savings by U.S. consumers in the wake of the global financial crisis has created new interest in banks in marketing savings accounts. Since interest rates on bank deposits are low, some banks are...

  • STRENGTHENING BANK MARKET PRESENCE BY MONITORING CLIENTS' SATISFACTION WITH DISTRIBUTION CHANNELS. Pop, Marcel C.; Radomir, Lacramioara; Maniu, Andreea I.; Zaharie, Monica M.; Scridon, Andrei M. // Interdisciplinary Management Research;2010, Vol. 6, p764 

    This paper aims to highlight the relationship between the customers' satisfaction with the banks' distribution channels and customer loyalty, predictors of a bank's position on the market. For this purpose, the authors present the findings of a research that tested a model which linkage...

  • Encouraging New-Channel Use. GRIESEL, ACHIM // ABA Bank Marketing;Jun2013, Vol. 45 Issue 5, p20 

    The article considers bank marketing of new customer services such as mobile and Internet banking by community banks. The use of incentives such as customer loyalty reward programs for users of debit cards is discussed. E-mail marketing of customer loyalty rewards by banks is examined. The rate...

  • REWARDING THE BANK AND THE CUSTOMER. Adams, John // Bank Technology News;May2007, Vol. 20 Issue 5, p26 

    The article focuses on the loyalty program employed by Tennessee-based Capital Bank & Trust Co. which allows them to cross-sell to their clients by offering them DVDs and other high-end gifts. Capital Bank Marketing Director Stratton Huggins explained that the goal of the program is to cross...

  • 15 Detroit CUs Back Merchant-Funded Rewards.  // Credit Union Journal;8/5/2013, Vol. 17 Issue 30, p34 

    The article reports on the merchant-funded rewards program, Shop Main Street, from loyalty programs provider RewardsNow Inc. in Detroit, Michigan. It mentions that the program was initiated by 15 local credit unions (CU) to strengthen and enhance commerce in the city. Furthermore, NuPath...

  • Barclays takes one small step towards customer engagement.  // Marketing Week;5/12/2011, Vol. 34 Issue 19, p25 

    The article discusses the customer engagement campaign relaunched by Barclays PLC in Great Britain which targets small to medium-sized businesses, named "Take One Small Step."


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics