TITLE

Reward Your Customers for All Their Uses of Bank Products

PUB. DATE
April 2006
SOURCE
ABA Bank Marketing;Apr2006, Vol. 38 Issue 3, p34
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on Full Spectrum Rewards, a rewards program launched by RewardsNOW of Dover, New Hampshire. Options for the types of rewards the institution can offer include a broad range of appealing consumer goods, hundreds of gift certificate options, and a range of downloadable content. The firm believes that it delivers the program for a lower cost per customer than the typical debit or credit card reward program.
ACCESSION #
20484129

 

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