ChoiceStream puts personalized VOD in sight

March 2006
CED;Mar2006, Vol. 32 Issue 3, p16
Trade Publication
The article reports that ChoiceStream Inc., an expert in the recommendation search engines, now aims to take the personalized video on demand process a step further by enlisting both passive and active data from users. According to Daren Gill, VP of Business Development, instead of taking a "collaborative filtering" approach such as Amazon.com's, ChoiceStream attempts to look at the patterns in which consumers interact with specific items then it will sort and suggest programming based on individual preference.


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