TITLE

Reaching younger consumers

AUTHOR(S)
Barnes, Marc
PUB. DATE
April 2006
SOURCE
Furniture/Today;4/10/2006, Vol. 30 Issue 31, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that furniture manufacturers are adopting the marketing principle which involves understanding the customer's lifestyle. La-Z-Boy vice president of brand marketing Jennifer Sievertsen claims that design and marketing must fit together for a furniture line to be successful. Meanwhile, Jeff Hiller, vice president of marketing at Four Hands, reveals that the company emphasizes clean-lined contemporary design.
ACCESSION #
20453335

 

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