Reaching younger consumers

Barnes, Marc
April 2006
Furniture/Today;4/10/2006, Vol. 30 Issue 31, p12
Trade Publication
The article reports that furniture manufacturers are adopting the marketing principle which involves understanding the customer's lifestyle. La-Z-Boy vice president of brand marketing Jennifer Sievertsen claims that design and marketing must fit together for a furniture line to be successful. Meanwhile, Jeff Hiller, vice president of marketing at Four Hands, reveals that the company emphasizes clean-lined contemporary design.


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