TITLE

Dodge courts owner loyalty at theme parks

AUTHOR(S)
Kisiel, Ralph
PUB. DATE
July 1999
SOURCE
Automotive News;7/12/1999, Vol. 73 Issue 5828, p47
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on car company Dodge's efforts to promote customer loyalty as of July 12, 1999. Results of the company's June 17 to 19, 1999, Dodge Adventure program at the Islands of Adventure and Univeral Studios Florida theme parks.
ACCESSION #
2045011

 

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