Dodge courts owner loyalty at theme parks

Kisiel, Ralph
July 1999
Automotive News;7/12/1999, Vol. 73 Issue 5828, p47
Trade Publication
Focuses on car company Dodge's efforts to promote customer loyalty as of July 12, 1999. Results of the company's June 17 to 19, 1999, Dodge Adventure program at the Islands of Adventure and Univeral Studios Florida theme parks.


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