TITLE

Group of 9, with keys to Toyota's future, tries to connect with a new generation

AUTHOR(S)
Rechtin, Mark
PUB. DATE
July 1999
SOURCE
Automotive News;7/12/1999, Vol. 73 Issue 5828, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on Toyota Motor Sales U.S.A. Inc.'s creation of its Genesis Group to lead the company's efforts to target young buyers. Group's impact on the company's business operations; Changes in marketing strategies and product development.
ACCESSION #
2044982

 

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