Group of 9, with keys to Toyota's future, tries to connect with a new generation

Rechtin, Mark
July 1999
Automotive News;7/12/1999, Vol. 73 Issue 5828, p3
Trade Publication
Reports on Toyota Motor Sales U.S.A. Inc.'s creation of its Genesis Group to lead the company's efforts to target young buyers. Group's impact on the company's business operations; Changes in marketing strategies and product development.


Related Articles

  • Even without Genesis, Toyota courting youth. Stoll, John D. // Automotive News;2/21/2000, Vol. 74 Issue 5862, pAM12 

    Reports strategy of Toyota Motor Sales U.S.A. Inc. in targeting the youth consumers in the United States. Promotion of Echo and Celica automobiles by sponsoring the Gravity Games of NBC; Toyota as the official vehicle of Sports & Social Clubs of the U.S.; Contract with Spike Radio, a 24-hour...

  • Toyota considers sub-brand. Halliday, Jean // Advertising Age;5/7/2001, Vol. 72 Issue 19, p6 

    The article reports on Toyota Motor Sales USA's plans in creating a sub-brand automobile. Rumors are spreading that Toyota Motor Corp. in Japan wants a third division in the United States for youth-oriented vehicles. Toyota Motor Sales USA's efforts in targeting the youth market was described.

  • Camry price rises 1.7% for 1998.  // Automotive News;8/11/1997, Vol. 71 Issue 5726, p30 

    Announces that Toyota Motor Sales U.S.A. Inc. has raised prices an average of $343, or 1.7 percent, on the Camry for 1998. Statistics regarding the price increases of several automobile manufacturers; Price increase of the Chevrolet Corvette.

  • Toyota view: Buyer is boss. Miller, Joe // Automotive News;1/18/1999, Vol. 73 Issue 5802, p26 

    Reports on Toyota Motor Sales U.S.A. Inc. executive James Press' speech on the company's sales methods in the American automobile industry, delivered during the 1999 Automotive News World Congress. Toyota's retailing strategy; Relationship with dealers; Target customers of the company.

  • Toyota plans retail overhaul. Rechtin, Mark // Automotive News;3/24/1997, Vol. 71 Issue 5705, p1 

    Features Toyota Motor Sales U.S.A. Inc.'s `New Era Business Strategy' automobile retail program. Key changes at the company following a reorganization announced in March 1997; Toyota's plans for its zero-defects assembly process; Customer service initiatives under the strategy. INSET: Borst to...

  • Genesis exodus at Toyota? Rechtin, Mark // Automotive News;2/14/2000, Vol. 74 Issue 5861, p3 

    Reports on the changes in the management line-up of Toyota Motor Sales U.S.A. Inc. Promotion of manager in Genesis division to sales administration; Reassignment of liaison officer to truck marketing; Appointment of majority of Genesis staff into long-range planning projects.

  • Toyota puts limit on store ownership. Harris, Donna Lawrence // Automotive News;9/16/1996, Vol. 71 Issue 5678, p1 

    Reports on Toyota Motor Sales U.S.A. Inc.'s placement of a limit on the number of automobile franchises owned by corporations. Ownership requirements; Reasons for limiting ownership.

  • Camry is top seller in US.  // Automotive Engineer;Feb98, Vol. 23 Issue 2, p8 

    Focuses on the annual sales of Toyota Motor Sales USA Inc. Recognition of the sales performance of Camry automobiles; Comparison between the sales revenue of Camry and Honda Accord.

  • Toyota aiming for 1.5 million sales next year. Rechtin, Mark // Automotive News;2/22/1999, Vol. 73 Issue 5807, p3 

    Reports on Toyota Motor Sales U.S.A. Inc.'s plans to boost sales in the American automobile market. Toyota's sales gains since 1997; Strategy to create demand; Major automobile brands marketed by the company; Toyota's market-share projections.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics