Edgy ads pitch Volvo's new S40, V40

Halliday, Jean
July 1999
Automotive News;7/12/1999, Vol. 73 Issue 5828, p1
Trade Publication
Reports on Volvo Cars of North America Inc.'s advertising campaign for its S40 and V40 automobiles. Details of the planned launch advertising campaign; Marketing campaign's focus on younger buyers.


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