TITLE

Edgy ads pitch Volvo's new S40, V40

AUTHOR(S)
Halliday, Jean
PUB. DATE
July 1999
SOURCE
Automotive News;7/12/1999, Vol. 73 Issue 5828, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on Volvo Cars of North America Inc.'s advertising campaign for its S40 and V40 automobiles. Details of the planned launch advertising campaign; Marketing campaign's focus on younger buyers.
ACCESSION #
2044973

 

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