Auto execs' ad drives rank among the best

July 1999
Automotive News;7/5/1999, Vol. 73 Issue 5827, p49
Trade Publication
Focuses on several advertising campaigns for automobiles in the United States as of July 5, 1999. Includes Mercedes-Benz USA Inc.'s advertising campaign; Chrysler's marketing campaign.


Related Articles

  • Salmon's birthday breakdown. Arnold, Matthew // Marketing (00253650);5/30/2002, p44 

    Reports the advertising campaign of the automobile dealer AA in Great Britain. Budget for the rebranding campaign; Strategy of brand positioning; Description of the commercial.

  • Hyundai Gets Priorities Straight. Charski, Mindy // Adweek Southeast Edition;10/14/2002, Vol. 23 Issue 41, p2 

    Talks about the advertising campaign created by the Richards Group, for Hyundai automobile in the U.S., as of October 2002. Estimated cost of the campaign; Description of the corporate branding and anthem spots; Campaign theme.

  • Private view. Trott, Dave // Campaign;7/2/99, Issue 26, p30 

    Comments on several advertising campaigns in Great Britain as of July 2, 1999. Rover 75 automobile's advertisement; Debra cinema commercial; Strengths and weaknesses of the advertisements.

  • G&R's Next Move: Rover. Dini, Justin // Adweek Southeast Edition;11/30/98, Vol. 19 Issue 48, p8 

    Presents information on the first work of advertising agency Grace & Rothschild for the 1999 Range Rover vehicle from Land Rover. What the work emphasizes; Amount spent by Land Rover for campaigns; Cable channels which will air the advertisement in mid-January 1999.

  • A Sleeper Hit For The Personable New Beetle. Michaelson, Elizabeth // SHOOT;10/06/2000, Vol. 41 Issue 40, p10 

    Reports the 'Dreamer' advertising campaign for the Volkswagen Beetle in the United States. Concept of the campaign; Importance of background transitions in the commercial; Details on music used for the campaign. INSET: TOP SPOT OF THE WEEK.

  • Some ad tag lines get bossy. Halliday, Jean // Automotive News;5/17/1999, Vol. 73 Issue 5819, p18 

    Comments on the use of tag lines in the advertisements of United States automobile manufacturers to gain the public's attention. Success of the command-style tag lines used by Mazda, Mitsubishi and Oldsmobile; Presentation of definitions for the automobile brands.

  • Fiesta slot scores top marks. Tylee, John // Campaign (UK);05/07/99, Issue 18, p14 

    Lists the top advertising campaigns in Great Britain. Rankings based on preferences of viewers; Popularity of car advertisements.

  • CDP's new Honda ads stick to mirror theme. Garrett, Jade // Campaign (UK);08/20/99, Issue 33, p10 

    Reports on the advertising campaign created by CDP for the Honda Accord automobile in Great Britain. Details of the advertising campaign.

  • Skoda targets company fleet buyers with email.  // New Media Age;8/8/2002, p13 

    Focuses on the e-mail advertising campaign launched by Skoda to support its Skoda Superb, its first model aimed at the company car market in 2002. Online element of the campaign; Features of the company's Web site.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics