Noggin Starts Book Drive

Reynolds, Mike
April 2006
Multichannel News;4/10/2006, Vol. 27 Issue 15, p113
Reports on a literacy campaign for children launched by television programmer Noggin in collaboration with Time Warner Cable in April 2006. Purpose of its partnership with nonprofit organization First Books; Plans to partner with other cable operators; Activities performed to start the campaign; Information on the Get Ready to Read web page launched by Noggin.


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