Pushing Comcast's Buttons

Moss, Linda; Reynolds, Mike
April 2006
Multichannel News;4/10/2006, Vol. 27 Issue 15, p78
Discusses the efforts of Jeff Shell, president of programming at Comcast on improving the cable television programming of the company. Rationale behind the decision to recruit television host Ryan Seacrest; Actions taken to maximize the performance of each cable network of Comcast; Educational and career background of Shell; Accomplishments of Shell at Comcast.


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