TITLE

Taco Bell tests improved taste--in interior design

AUTHOR(S)
Kramer, Louise
PUB. DATE
July 1999
SOURCE
Advertising Age;7/19/1999, Vol. 70 Issue 30, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports that U.S. fastfood chain Taco Bell has considered transforming the interior design of its units as of July 1999. The company is testing a unit design with natural woods, stone counters, and wrought-iron touches that may be presented to franchisees by yearend. The idea is to help the 7,000-unit chain shed its fast-food image and entice a wider audience than its core base of young males with a passion for value-price tacos. The look is part of an initiative to upgrade the chain. The bell-shaped logo of Taco Bell will stay, but other changes include menu boards for inside and at the drive-through window with photographs of combination meals.
ACCESSION #
2043354

 

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