TITLE

Compaq, DDB plan new work; ad chief departs

AUTHOR(S)
Johnson, Bradley; Petrecca, Laura
PUB. DATE
July 1999
SOURCE
Advertising Age;7/19/1999, Vol. 70 Issue 30, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the developments at advertising agency DDB Worldwide in the U.S. as of July 19, 1999. According to Andrew Salzman, who resigned from his post as vice president of worldwide advertising and brand strategy on July 15, the company is preparing to deliver a global campaign for the $300 million account of Compaq Computer Corp. DDB chairman and CEO Keith Reinhard is working with Compaq chairman Benjamin Rosen on the campaign, which is meant to communicate Rosen's turnaround plan. The campaign will include TV, print, outdoor and, in some markets, radio, with the integrated effort played across the world.
ACCESSION #
2043293

 

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