TITLE

Ford learns a lesson from Lego

AUTHOR(S)
Weernink, Wim Oude; Wernle, Bradford
PUB. DATE
March 2006
SOURCE
Automotive News;3/27/2006, Vol. 80 Issue 6195, p24L
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the adoption of Lego Technic, the version of Lego building toys used to make mechanical models, by Ford Motor Co. to create a variety of car models. Richard Parry-Jones, Ford group vice president for global product development, likes to compare the building blocks of Ford Motor Co. vehicles to the pieces in a set of Lego Technic. At the Geneva auto show, Ford and sister brand Volvo unveiled vehicles that illustrate how the concept has evolved. In adopting the Lego-style philosophy, Ford has moved away from rigid platforms to shared technologies and increased its flexibility.
ACCESSION #
20424285

 

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