Ford learns a lesson from Lego

Weernink, Wim Oude; Wernle, Bradford
March 2006
Automotive News;3/27/2006, Vol. 80 Issue 6195, p24L
Trade Publication
The article reports on the adoption of Lego Technic, the version of Lego building toys used to make mechanical models, by Ford Motor Co. to create a variety of car models. Richard Parry-Jones, Ford group vice president for global product development, likes to compare the building blocks of Ford Motor Co. vehicles to the pieces in a set of Lego Technic. At the Geneva auto show, Ford and sister brand Volvo unveiled vehicles that illustrate how the concept has evolved. In adopting the Lego-style philosophy, Ford has moved away from rigid platforms to shared technologies and increased its flexibility.


Related Articles

  • Ford chops the top on GT supercar. Luu, Andrew // Automotive News;12/5/2005, Vol. 80 Issue 6179, p26O 

    The article informs that Ford Motor Co. would develop the new version of its vehicle Ford GT. There's not much that enthusiasts don't like about the Ford GT. As it turns out, before the GT was publicly revealed, someone at Ford Motor Co. was thinking the same thing. That someone is Special...

  • At Ford, more models, smaller runs. Wilson, Amy // Automotive News;8/2/2004, Vol. 78 Issue 6105, p1 

    Ford Division is replacing its highest-volume car, the Taurus, with four vehicles that will each sell in much smaller volumes. The Taurus, an industry icon that sold 401,049 units in 1996, will be retired, possibly as early as next year, say supplier and industry sources. The Taurus will follow...

  • Ford Motor unveils Edge, MKX crossovers. Wilson, Amy // Automotive News;1/9/2006, Vol. 80 Issue 6184, p17 

    The article reports that Ford Motor Co. has unveiled its new 2007 Ford Edge and 2007 Lincoln MKX. The MKX had been known as the next-generation Aviator. Both the Edge and MKX are powered by Ford's new 3.5-liter V-6 engine. It produces 250 hp and is teamed with a new six-speed automatic...

  • PUT UP OR SHUT UP. Morrison, Mac // AutoWeek;8/23/2004, Vol. 54 Issue 34, p16 

    This article discusses various modes of "concept cars" by illustrating different car manufacturers' models. Project team designs and develops outrageous concept. Publicity team quietly leaks buzz-building info to media. Executives pull wraps off outrageous concept at name-that-auto-show, then...

  • FIESTA FIRES UP.  // Motor;May2004, p18 

    The automobile model Fiesta ST marks a return to superminis for Ford Motor Co. Launched in Geneva and due in Great Britain later this year, the Sport Technologies (ST) will drop the horsepower label of previous fast Fords (like ST170), but gain a 2.0-litre Duratec engine with 110kW, a decent...

  • Fields: Volvgo may build vehicles in N. America. Wilson, Amy // Automotive News;1/31/2005, Vol. 79 Issue 6132, p56 

    The article reports that Volvo AB could build models in North America someday, Ford Motor Co. executive Mark Fields says. Fields says Ford is studying manufacturing in China for one of its PAG brands, which is likely Volvo. Ford has excess capacity in its U.S. manufacturing plants. One plant...

  • Ford revives the Bronco. Carmody, Sherri // Machine Design;4/15/2004, Vol. 76 Issue 8, p20 

    Evaluates the Bronco concept automobiles from Ford in the Detroit North American International Auto Show in 2004. Features; Capacity.

  • Ford takes Passat route with new Mondeo. Ciferri, Luca // Automotive News Europe;3/21/2005, Vol. 10 Issue 6, p23 

    Reports on the plan of Ford to adopt the Focus' C1 architecture to its Mondeo model as of March 2005. Models of Ford automobiles that used C1 architecture; Other European car manufacturers which are installing different platforms for lower-and upper-medium models.

  • Lincoln MKS.  // Automotive News;1/16/2006, Vol. 80 Issue 6185, p40 

    The article presents information about the car Lincoln MKS. It is a full-sized sedan. It has all-wheel drive powered by a 4.4-liter V-8 with 6-speed automatic. It could be launched as early as the end of 2007. It was designed by Patrick Schiavone, design director of Ford Motor Co.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics