Infuriate Steel Boosters

Post, Nadine M.
February 2006
ENR: Engineering News-Record;2/6/2006, Vol. 256 Issue 5, p30
Trade Publication
The article focuses on the story of Herbert Margrill, an industrial public relations and advertising veteran, who was traumatized by the September 11, 2001 terrorist attacks on the World Trade Center. In 2002 Margrill decided to do his bit to help make the world safer. He called an old friend, Alfred G. Gerosa, a six-decade veteran of concrete construction, to discuss a plan. They decided to educate people about the safety aspects of cast-in-place reinforced concrete so that terrible disasters don't happen again. By January 2003, the long-dormant Concrete Alliance, with Gerosa as president and Margrill as vice president of communications, was incorporated with safety as its new mission


Related Articles

  • A Snapshot of How Organizations Responded To Tragedy. Murphy, Mike // Public Relations Tactics;Sep2002, Vol. 9 Issue 9, p30 

    Focuses on how organizations respond to tragedy. Response of organizations to the September 11, 2001 attack on the United States; Results of crisis campaigns; Utilization of the Customer Assistance Relief Effort of the American Airlines.

  • Dear Parents: The following tips can be used as a guide as your family copes with the national tragedy of September 11, 2001. These tips were written by Dr. Bruce Perry, a nationally recognized expert on children and trauma and provided by Scholast...  // Scholastic News -- Edition 4 (Teacher's Edition);10/8/2001, Vol. 64 Issue 6, p4 

    Presents tips on how families can cope with the aftermath of the terrorist attacks in the United States on September 11, 2001.

  • Crisis management unchanged, only intensified.  // Fairfield County Business Journal;12/3/2001, Vol. 40 Issue 49, p6 

    Focuses on the implications of the September 11 terrorist attacks for corporate crisis management in the U.S. Extent of emotional stresses in the aftermath of the attacks; Comparative advantage of trauma counselling and grief counselling.

  • America's Tragedy: Helping Students Cope. Perry, Bruce // Scholastic News -- Edition 4 (Teacher's Edition);10/8/2001, Vol. 64 Issue 6, p2 

    Presents teaching instructions for helping students cope with their emotions in the aftermath of the terrorist attacks in the United States on September 11, 2001.

  • America's Tragedy: How to Deal With Your Feelings. Perry, Bruce // Scholastic News -- Edition 4 (Teacher's Edition);10/8/2001, Vol. 64 Issue 6, p3 

    Presents tips to help students cope with their feelings in the aftermath of the terrorist attacks in the United States on September 11, 2001.

  • International crisis boosts supply chain integrity. Myers, Toni // NZ Business;Apr2003, Vol. 17 Issue 3, p43 

    Discusses the effect of international crisis on the integrity of supply chains. Impact of September 11, 2001 terrorist attacks on the supply chains; Consideration of the New Zealand Customs Service to focus on the export cargo checks; Advantage of trade history of New Zealand to the business in...

  • Communicating in a Crisis. Connell, Gina // Communication World;Oct/Nov2002, Vol. 19 Issue 6, p18 

    Focuses on efforts of professional communicators of the Halifax International Airport to manage crisis due to the September 11, 2001 terrorist attacks with the help of a sound communication plan. Halt in flight operations of the airport after the attack; Response of passengers and families to...

  • Urban Districts Review Crisis-Response Plans In Wake of Terrorism. Brown, Darcia Harris; Johnston, Robert // Education Week;10/3/2001, Vol. 21 Issue 5, p16 

    Reports on the review of crisis management plans in response to terrorist attack by urban districts in the United States. Indication of review of safety procedures in the New York City school system; Reliance on rigid protocol of emergency plans by the school; Requirement of annual review by...

  • Marketing after the attacks. Klein, Ed // Westchester County Business Journal;9/24/2001, Vol. 40 Issue 39, p13 

    Discusses the status of advertising and marketing industry in U.S. after the September 11, 2001, terrorist attacks in the World Trade Center in New York City. Strategies used to deal with crisis management; Cancellations of advertising in all media as advertisers regroup; Challenges facing...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics