Court TV Ads Yield Returns

Reynolds, Mike
April 2006
Multichannel News;4/3/2006, Vol. 27 Issue 14, p26
Reports on the returns posted by Court TV on its return-on-investment (ROI) advertising strategy in 2005. Percentage of the brand schedules of the network that met or exceeded the ROI guarantees made to its clients; Television series that will be returned and launched by the network; Rating received by the action strip of Court in the 18 to 49 demographics.


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