Setanta Scouts for Cup Sublicensees

Reynolds, Mike
April 2006
Multichannel News;4/3/2006, Vol. 27 Issue 14, p24
Reports on the efforts of Setanta Sports North America CEO Simon Green to reach sublicensing agreements with programmers and distributors for secondary-language rights in the U.S. to the 2006 World Cup in Germany. Information on the World Cup deals being offered by Setanta; Background on Setanta.


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