TITLE

Setanta Scouts for Cup Sublicensees

AUTHOR(S)
Reynolds, Mike
PUB. DATE
April 2006
SOURCE
Multichannel News;4/3/2006, Vol. 27 Issue 14, p24
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the efforts of Setanta Sports North America CEO Simon Green to reach sublicensing agreements with programmers and distributors for secondary-language rights in the U.S. to the 2006 World Cup in Germany. Information on the World Cup deals being offered by Setanta; Background on Setanta.
ACCESSION #
20414959

 

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