TITLE

Thailand

PUB. DATE
March 2006
SOURCE
Media: Asia's Media & Marketing Newspaper;3/24/2006, Special section p6
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
This article focuses on the importance of television to advertisers in Thailand. According to Sohn Chongsrichan, CEO of Y&R Thailand, television remains the cheapest advertising medium in Thailand because it ensures a reach of many millions viewers. Sending on television advertising in Thailand in 2005 stood 50 billion bhat, a six per cent increase over 2004.
ACCESSION #
20412827

 

Related Articles

  • Context is everything.  // Marketing (00253650);5/5/2010, p20 

    The article discusses the importance for brands to focus on having their advertisements shown of television (TV) at the right time. It states that brands need to provide something that audiences can relate to. It notes that some broadcasers run themed campaigns on TV during commercial breaks...

  • TV viewing is on a high as commercial impacts jump. Ramsay, Fiona // Media Week;5/27/2008, Issue 1164, p10 

    The article reports that television viewing in Great Britain during the first quarter of 2008 is at its highest since 2004 at an average of 3.97 hours per individual per day. The survey was announced by the Institute of Practitioners in Advertising as figures for daily viewing for commercial TV...

  • Magid: 30% of Promos Send Viewers Running. Hibberd, James // Television Week;6/9/2003, Vol. 22 Issue 23, p37 

    Presents the results of a U.S. study on television viewers conducted by the Frank N. Magid Associates in 2003. Percentage of television viewers who are motivated to watch a newscast after seeing a promotional advertisement on an affiliate station; Views of respondents on station advertisements...

  • Now, many words from our sponsors. Ross, Chuck // Advertising Age;9/27/1999, Vol. 70 Issue 40, p3 

    The article focuses on the opening of the new television season in September 1999 with the 5-minute commercial break. Clutter has increasingly become a big issue in the network television environment. According to advertising executives, the trend is problematic. The long commercial breaks do...

  • The decline and fall of TV advertising. Haley, Brad // Advertising Age;2/27/2006, Vol. 77 Issue 9, p28 

    The article comments on the declining status of television advertising in the U.S. A description of the effectiveness of television advertisements is presented. It discusses how the end of television advertising will benefit the viewing public. A list of the factors contributing to the decline...

  • Representations of older adults in television advertisements Lee, Monica M.; Carpenter, Brian; Meyers, Lawrence S. // Journal of Aging Studies;Jan2007, Vol. 21 Issue 1, p23 

    Abstract: The purpose of the present study was to examine a comprehensive set of television advertisements, across networks and times of day, to determine how older adults are portrayed. Older adults appeared in 15% of advertisements, and in those ads, older women were underrepresented relative...

  • End of mass marketing? Not yet. Back to ad basics in TiVo world. Crain, Rance // Advertising Age;8/28/2000, Vol. 71 Issue 36, p19 

    The article comments on TiVo and its potential impact on mass media and advertising. Key issues discussed include arguments in response to a "New York Times" magazine article which said the advent of TiVo signaled the end of commercial television, how TiVo can benefit advertisers and its impact...

  • Desperate for imports. Schreiber, Dominic // Variety;4/3/2006, Vol. 402 Issue 7, pA22 

    The article focuses on the viability for Western media companies to bring their television programs for the Asian audience. In India and China, the region boasts two of the world's fastest-growing advertising economies, while South Korea remains well ahead of Western markets when it comes to...

  • Families Friendly to Ads. Larson, Megan // MediaWeek;12/6/2004, Vol. 14 Issue 44, p7 

    Deals with the results of a study which claims that families who watch TV together remember commercials better. Percentage of viewing in groups that recalled specific ads; Genre of the television programs most family watch; Reality show that has become a family favorite as of December 2004.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics