TITLE

Fighting for Recognition

AUTHOR(S)
McDermott, John B.; Carroll, Sean
PUB. DATE
April 2006
SOURCE
U.S. Naval Institute Proceedings;Apr2006, Vol. 132 Issue 4, p62
SOURCE TYPE
Conference Proceeding
DOC. TYPE
Article
ABSTRACT
The article reports that Coast Guard Academy of the U.S. employed traditional military strategies in their quest to become the smallest accredited undergraduate-only management program in the world. The Coast Guard Academy's Department of Management faced significant challenges with both its small size and the distinct aspects of its program. The small, undergraduate-only program is unique in that it is only a department within a school, while most accredited programs are full schools of business within a larger university. Investments in classroom technology, conference travel budgets, and hiring bonuses for adjunct faculty were increased to promote research. A small program meant the students and faculty had a common understanding of the mission, unlimited access to each other, and a profound individual impact on the program's outcomes.
ACCESSION #
20412281

 

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