Fighting for Recognition

McDermott, John B.; Carroll, Sean
April 2006
U.S. Naval Institute Proceedings;Apr2006, Vol. 132 Issue 4, p62
Conference Proceeding
The article reports that Coast Guard Academy of the U.S. employed traditional military strategies in their quest to become the smallest accredited undergraduate-only management program in the world. The Coast Guard Academy's Department of Management faced significant challenges with both its small size and the distinct aspects of its program. The small, undergraduate-only program is unique in that it is only a department within a school, while most accredited programs are full schools of business within a larger university. Investments in classroom technology, conference travel budgets, and hiring bonuses for adjunct faculty were increased to promote research. A small program meant the students and faculty had a common understanding of the mission, unlimited access to each other, and a profound individual impact on the program's outcomes.


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