Marketers and consumers 'united' in online fever

March 2006
Precision Marketing;3/24/2006, Vol. 18 Issue 21, p12
The article discusses the findings of a survey conducted by search engine Google, showing the growth of online advertising in Great Britain. The survey found that British people are now spending more time on the Internet than watching TV. British marketers are now spending £723 million on Web advertising.


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