DirecTV To Offer International Soccer Package

March 2006
Satellite Today;3/27/2006, Vol. 5 Issue 56, p5
Market Research Report
The article says that DirecTV company has prepared a package of channels for fans of Italian soccer. The satellite operator has announces that the package includes GoITV, FoxSoccer Channel and SKY TG24 and costs $19.99 per month in addition to the basic subscription. DirecTV International vice president Aaron McNally said that with one out of 20 U.S. citizens who are of Italian ancestry and a big audience who loves soccer, the package would attract a reasonable market.


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