TITLE

The Scientific Reason for CRM Failure

AUTHOR(S)
Petouhoff, Natalie
PUB. DATE
April 2006
SOURCE
CRM Magazine;Apr2006, Vol. 10 Issue 4, p48
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses several causes of customer relationship management (CRM) failures. Effect of employee resistance on CRM projects; Issues concerning the adoption of new technologies in business organizations; Advantages of conducting technology demonstrations among end users.
ACCESSION #
20399663

 

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