TITLE

Customer Satisfaction at Its Best

AUTHOR(S)
Beasty, Colin
PUB. DATE
April 2006
SOURCE
CRM Magazine;Apr2006, Vol. 10 Issue 4, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Features several customer service-related books. "Satisfaction," by Chris Denove and James Power IV; "High Performance Marketing," by Naras Eechambadi; "The Must-Have Customer: 7 Steps to Winning the Customer You Haven't Got," by Robert Gordman.
ACCESSION #
20399640

 

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