TITLE

SUPER BOWL MARKETING FUMBLES

AUTHOR(S)
DeFelice, Alexandra
PUB. DATE
April 2006
SOURCE
CRM Magazine;Apr2006, Vol. 10 Issue 4, p13
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses issues concerning advertisements shown during the 2006 Super Bowl in the U.S. Viewers' perception of an advertisement by Burger King according to a survey by ComScore Networks; Problems regarding the use of celebrities in advertisements; Claims concerning the failure of companies to incorporate marketing tactics in television advertisements, according to Forrester Research analyst Peter Kim.
ACCESSION #
20399635

 

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