FurnitureFan, Impact offer retailers Interenet strategic services

Carroll, Brian
April 2006
Furniture/Today;4/3/2006, Vol. 30 Issue 30, p18
Trade Publication
The article reports on the collaboration between Internet marketing company FurnitureFan and Impact Retail Performance to offer retailers a broader array of Internet strategic services in Natick, Massachusetts. The alliance will combine FurnitureFan's experience with search-engine strategies and online advertising with Impact's research in demographics and psychographics. The cooperation is aimed towards provide better strategic approaches to attracting customers to particular retailers from the growing number of people who are shopping online for furniture.


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