TITLE

Desperate for imports

AUTHOR(S)
Schreiber, Dominic
PUB. DATE
April 2006
SOURCE
Variety;4/3/2006, Vol. 402 Issue 7, pA22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the viability for Western media companies to bring their television programs for the Asian audience. In India and China, the region boasts two of the world's fastest-growing advertising economies, while South Korea remains well ahead of Western markets when it comes to platforms like Internet protocol television and mobile broadcasting.
ACCESSION #
20378115

 

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