TITLE

Travel Brands Using Web to Complement Print Titles

PUB. DATE
April 2006
SOURCE
Book Publishing Report;4/3/2006, Vol. 31 Issue 13, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that travel book publishers are using Web sites to complement print titles. According to John Wiley &x0026; Sons' Michael Spring, they use their Web site to promote brands and increase sales wherein the online travel information are not indicated to compromise book sales. An Internet home for travel book series, Frommers.com was redesigned to include destinations not covered in guide-books.
ACCESSION #
20372261

 

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