Not Just for Cowboys Anymore

Behar, Hank
March 2006
Convenience Store News;3/27/2006, Vol. 42 Issue 4, p45
Trade Publication
The article informs on the increasing popularity of meat snacks in the U.S. Meat snack sales grew 321 percent between 1994 and 2004, according to Mintel International, the Chicago-based research company, and beef, with 80 percent of category sales, is the consumer's overwhelming favorite. Convenience stores are the leading retail sites when it comes to meat snack purchases, ringing up 69 percent of total meat snack sales in 2005. Health-and diet-conscious women have discovered that meat snacks are low-calorie, low-fat, low-carb, low-sugar and high protein suppliers. As a result, women are a growing segment of the meat snacking consumer profile, moving beef jerky from the saddle-bag to the handbag.


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