TITLE

One Size Does Not Fit All

AUTHOR(S)
Smith, Brad
PUB. DATE
March 2006
SOURCE
Wireless Week;3/20/2006, Vol. 12 Issue 7, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the challenges facing wireless carriers and mobile virtual network operators (MVNO) in building a viable business around a targeted audience. Factors that could lead to consolidation in the MVNO business; Strategies adopted by wireless operators in segmenting their own businesses to generate higher data traffic with new brands; Benefits of segmented services.
ACCESSION #
20334772

 

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