iMac ads top $19 million; sales top 1.15 million

June 1999
Editor & Publisher;06/26/99, Vol. 132 Issue 26, p33
Trade Publication
Reports on the success of the advertising campaign for the iMac desktop computer. Computers featured in newspaper inserts of Sears Roebuck and Co.; Total amount spent by Apple Computer Corp. on television advertising; Features of the iMac.


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