TITLE

Discovery Promo Plan Hits the Road

AUTHOR(S)
Haugsted, Linda
PUB. DATE
March 2006
SOURCE
Multichannel News;3/27/2006, Vol. 27 Issue 13, p38
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the promotions to be offered by Discovery Networks U.S. in 2006. Information on the pairing of Travel Channel's "Hit the Road with Travel Channel" with the series "5 Takes"; Use of the TV program "5 Takes" to market high-definition TV or high-speed Internet service; Development of an interactive e-mail campaign that affiliates may opt to use.
ACCESSION #
20326659

 

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