Broadband's Fast Break

Umstead, R. Thomas
March 2006
Multichannel News;3/27/2006, Vol. 27 Issue 13, p30
Reports on the coverage of the annual March Madness by CBS from the first round of the National Collegiate Athletic Association (NCAA) men's college basketball tournament through its NCAAsports.com Web site. Networks which provide live sports event via broadband; Advantages of offering sports events via broadband; Number of sponsors signed by CBS to its March Madness broadband coverage.


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