Cox Chief: Heed the 'Echo Boomers'

Hearn, Ted
March 2006
Multichannel News;3/27/2006, Vol. 27 Issue 13, p24
Reports on the move of Patrick Esser, president of Cox Communications Inc., to focus his attention and resources on the children of Baby Boomers. Estimated number of the so-called Echo Boomers; Changes in the preferences of Echo Boomers; Consumption trends of Echo Boomers.


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