Nothing But Net for DirecTV's ITV Hoops

Umstead, R. Thomas
March 2006
Multichannel News;3/27/2006, Vol. 27 Issue 13, p14
Reports on the percentage of subscribers who subscribed to the National Collegiate Athletic Association "Mega March Madness" of DirecTV Inc. Information on the percentage of subscribers who used the Game Mix channel; Remarks from Eric Shanks, executive vice president of DirecTV Entertainment, on the importance of the interactive viewing experience; Plan of the company to enhance the Yankees Entertainment & Sports Network's coverage of baseball's New York Yankees.


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