TITLE

Las Vegas - We Work As Hard As We Play

PUB. DATE
March 2006
SOURCE
Financial & Insurance Meetings;Mar/Apr2006 Supplement, Vol. 42, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the strategies of the city of Las Vegas, Nevada to expand itself as one of the world's destinations for meetings and incentives. Scope of the marketing plan implemented by the Las Vegas Convention and Visitors Authority; Initiatives of hotels to attract visitors; Partnership of the city with production companies.
ACCESSION #
20322094

 

Related Articles

  • PREPARING YOUR SHOW FOR SALE. Chandler, Linda C. // Expo Magazine;Apr2008, Vol. 20 Issue 4, p40 

    The article offers several considerations in preparing a marketing plan for a show. It emphasizes the importance of pre-planning, desirable market conditions, strong management team, right advisors and a host of other necessities. Moreover, it suggests that a seller should determine what...

  • Rise to the challenge. Alington, Sally // Event;Nov/Dec2011, p67 

    An essay is presented regarding the adoption of travel retail strategy for brands in the event industry. It says that brands and retailers have started using travel retail activity for creating brand experiences. It says that passengers can already witness staged events like catwalk show, bands,...

  • Marketing has reached 'the tripping point.'. Brown, Stephen // Marketing News;9/15/2005, Vol. 39 Issue 15, p28 

    Comments on the trend in marketing efforts developed by business enterprises in the U.S. in September 2005. Challenges to marketing strategies developed by corporations in the country; Importance of marketing plans to the stability of the enterprises; Factors influencing the output of the...

  • twitterati.  // Campaign Asia-Pacific;Feb2015, p54 

    Several posts regarding marketing and social content are presented.

  • How to Craft an Agile Marketing Campaign. DeMers, Jayson // Harvard Business Review Digital Articles;1/21/2015, p2 

    The article recommends several strategies to apply in planning a marketing campaign, including making an outline of the vision for the first few milestones in the campaign and keeping plans easy to adjust, as well as frequently reviewing the effectiveness of current efforts and adjusting the...

  • MARKETING ON THE MOVE. Garber, Natasha // Special Events;Mar2004, Vol. 23 Issue 3, p146 

    Provides information on the marketing strategies used by German special events company Vok Dams in the U.S. Difference between European and American clients; Importance of knowledge management in marketing; Goal of Colja Dams, owner of Vok Dams.

  • Experiential must vive la difference. Pullan, Julian // Conference & Incentive Travel;Mar2009, p5 

    The article features the attributes of experiential marketing and its significance to the British events industry. It is one of the big growth areas in the industry that engages with the audience to inspire them to take action, influence others and create a community of advocates, and build a...

  • ImmunoCellular Therapeutics, Ltd. Announces $8.1 Mln Financing.  // Biomedical Market Newsletter;3/14/2011, p180 

    The article focuses on the strategies exhibitors employ such as having more pre- and post-event promotion which include establishing better branding, graphics, and marketing materials. Exhibitors utilize trade shows as it becomes more integrated with other corporate goals and marketing...

  • HOW TO WORK WITH TODAY'S EXHIBITORS. HUGHES, MICHAEL // Expo Magazine;Mar2011, Vol. 23 Issue 3, p42 

    The article focuses on the strategies exhibitors employ which lend to more creative and innovative ideas such as having more pre- and post-event promotions. Exhibitors engaged in strategic schemes particularly in the event selection process which becomes the trend in corporate goals and...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics