Fred's Keen on Softlines, Ups Advertising

Corral, Cecile B.
March 2006
Home Textiles Today;3/27/2006, Vol. 27 Issue 24, p34
Trade Publication
The article reports on Fred's Inc.'s "refresher" program aimed at restoring sales per square foot. The program is expected to increase the performance of the soft lines and home furnishings categories. A new store prototype will begin making its debut in June 2006. There is an ongoing progress in soft lines and home furnishing areas according to James Fennema, executive vice president of the company.


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