Read This E-mail Now!

March 2006
Folio: The Magazine for Magazine Management;Mar2006, Vol. 35 Issue 3, p22
Trade Publication
The article presents tips for writing subject lines that will cut through a consumer's e-mail messages. With e-mail marketing flooding into consumers' inboxes, it is not surprising that more and more marketers are looking to the subject line as their first and last chance of getting through. It is important to tell the reader why he or she should spend their time reading your e-mail. It is advisable to keep messages short and sweet.


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