TITLE

Read This E-mail Now!

PUB. DATE
March 2006
SOURCE
Folio: The Magazine for Magazine Management;Mar2006, Vol. 35 Issue 3, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents tips for writing subject lines that will cut through a consumer's e-mail messages. With e-mail marketing flooding into consumers' inboxes, it is not surprising that more and more marketers are looking to the subject line as their first and last chance of getting through. It is important to tell the reader why he or she should spend their time reading your e-mail. It is advisable to keep messages short and sweet.
ACCESSION #
20294733

 

Related Articles

  • 15 Tips to Optimize Your E-Mail Messages. Khera, Raj // Nonprofit World;May/Jun2006, Vol. 24 Issue 3, p29 

    The article reports that nonprofit organizations performed well in the field of Internet marketing. A recent study related to Internet marketing revealed that the delivery rates of nonprofits were above the average level. The article also offers tips on how to optimize electronic mail messages....

  • 5 Marketing Ideas to Generate Income. Bowman, Margo F. // Massage Magazine;Sep2008, Issue 148, p79 

    The article offers marketing tips to augment one's income in the U.S. It is advisable to use Google in advertising one's product than the Yellow pages because seldom does a person visit these pages as compared to Internet. Companies should try enticing a prospective client to try a particular...

  • E-Mail Marketing Is Alive and Well.  // Point for Credit Union Research & Advice;5/1/2005, pN.PAG 

    Focuses on e-mail marketing. Problems encountered in e-mail marketing; Percentage of U.S. online advertisers who used e-mail marketing in 2004; Significance of e-mail marketing; Objective for e-mail marketing.

  • Help with E-Mail List Hygiene. Miller, Paul // Catalog Age;Mar2004, Vol. 21 Issue 3, p29 

    Suggests ways in maintaining an e-mail list for companies sending e-mails to customers. Importance of verifying the e-mail address of a customer; Minimization of typographical error in entering customer e-mail address when signing up for e-newsletters; Procurement of some proof that a customer...

  • Stand Out From the Crowd. Haeberle, Matthew // Chain Store Age;Jun2003, Vol. 79 Issue 6, p41 

    Suggests ways of making effective e-mail marketing. Establishment of contacts; Development of relationship with customer; Determination of the attitude and preference of customers. Americans

  • Crunch ends email 'batch and blast'. Fidura, Skip // Precision Marketing;5/16/2008, Vol. 20 Issue 14, p6 

    The article focuses on the condition of the electronic mail (e-mail) industry in Great Britain. The author relates that the dotcoms were early adopters of e-mail marketing. The e-mail industry has proven that targeted, relevant emails deliver better initial response and engagement over the long...

  • When less equals More. Eichner, Michelle; Shneyder, Len // Multichannel Merchant (Penton Media, Inc.);Jan2008, Vol. 4 Issue 1, p26 

    The article offers ideas for online marketers on ways to avoid doing things that are said to negatively affect their business performance or the so called deadly sins. It discusses the origins of deadly sins in online marketing, along with their implications. It explains how to determine if the...

  • Reaching new markets. Baker, Glenn // NZ Business;Mar2006, Vol. 20 Issue 2, p42 

    Focuses on electronic marketing. Information on Web sites; Overview of e-mail marketing; List of web technologies that can be used as electronic marketing vehicles, such as podcasting. INSETS: Pam's campaign shows the way;E-marketing for retailers.

  • Personalized e-mails prove most effective. Dilworth, Dianna // Direct Marketing News;10/2/2010, p4 

    The article focuses on the effectiveness of personalized electronic mails (e-mails) to Web sites in driving sales. It notes that an electronic commerce site, Build.com, which sells home improvement items has generated more revenue compared to its standard promotional marketing e-mails. It claims...

Share

Read the Article

Courtesy of NEW JERSEY STATE LIBRARY

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics