Myriad Choices Spur Indecision Among Consumers

March 2006
Wireless Week;3/15/2006, Vol. 12 Issue 6, p28
Trade Publication
Discusses a survey conducted by InsightExpress in 2006 in the U.S., which revealed that too many product choices prevent consumers from making a purchase decision for mobile communication devices. Percentage of consumers who rejected the notion of accepting advertising to lower subscription costs; Views of respondents on mobile marketing; Details of the survey.


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