By the Numbers

March 2006
Wireless Week;3/15/2006, Vol. 12 Issue 6, p28
Trade Publication
Presents statistical information related to the wireless communication industry in the U.S. as of March 2006. Number of net subscriber additions recorded by Verizon Wireless and Sprint Nextel in the fourth quarter of 2005; Sales of 1X EX-DO handsets in 2005; Number of text message votes gained by the television program "American Idol" in 2005.


Related Articles

  • Marketing with a Message. Marek, Sue // Wireless Week;2/1/2006, Vol. 12 Issue 3, p10 

    Reports on the growing relationship between mobile marketers and text messaging companies in the U.S. as of February 2006. Obstacles to text-messaging campaigns; Examples on how a text campaign can generate audience response; Outcome of the popular "American Idol" text messaging campaign.

  • GOING MOBILE. Brennan, Steve; Turner, Mimi // Hollywood Reporter -- International Edition;3/28/2006, Vol. 393 Issue 37, pS1 

    The article focuses on issues related to multimedia programming on cellular telephones. Not long ago, the idea of watching snippets of Fox's "American Idol" on a telephone seemed to exist only in the realm of science fiction. These days, though, cell phones seem capable of practically anything,...

  • AT&T Wireless Sees Messaging As The Next Trend. Garrity, Brian // Billboard;3/8/2003, Vol. 115 Issue 10, p49 

    Reports that AT&T Wireless has decided to allow viewers of Fox Broadcasting Co.'s 'American Idol: The Search for a Superstar,' to use text messaging to vote for their favorite contestants. Sponsorship of the program by AT&T wireless; Popularity of text messaging that is rising in the United...

  • Call it a Win! Spethmann, Betsy // Promo;May2004, Vol. 17 Issue 6, p24 

    Describes the advertising campaign of AT&T Wireless for text-messaging related to its sponsorship for the television program "American Idol". Award given to the company in recognition of the campaign; Trends in wireless text messaging; Details of the partnership between AT&T and "American Idol".

  • ETC.  // RCR Wireless News;6/2/2008, Vol. 27 Issue 17, p8 

    The article offers news briefs related to the wireless communication industry. More than 78 million text messages were sent to vote for the winner of 2008 American Idol show, according to AT&T. A group in Santa Fe, New Mexico, claims they are allergic to wireless Internet signals and say they...

  • America Idol blunder hurts mobile marketing. Gibbs, Colin // RCR Wireless News;2/2/2009, Vol. 28 Issue 2, p11 

    The article presents the author's views on AT&T Mobility LLC's act of sending text messages to some of its subscribers plugging "American Idol," (AI) a show with which the carrier has long had ties. The pitch was delivered to users who had participated in AI voting in the past and other...

  • 'Idol' sets new records in text messaging.  // RCR Wireless News;5/31/2004, Vol. 23 Issue 22, p11 

    Reports on the total number of text-message votes recorded by AT&T Wireless Services Inc. during the 2004 season of the reality TV show "American Idol." Amount of the increase in text votes from the previous season; Remarks from Andre Dahan, president of the carrier's Mobile Multimedia...

  • virtual idol. Mayberry, Carla // Billboard;3/24/2007, Vol. 119 Issue 12, p46 

    This article examines the expansion of the television program "American Idol" into the digital realm. Topics of discussion include the development of a browser-based "American Idol" game, the increase in popularity of text messaging due to the television programs public voting format, and a...

  • Mobile. Donato, Riccardo // Campaign;3/30/2007 Supplement, p14 

    The article presents the author's views on the future of mobile phones. The author says that mobile phones are used for MMS, video calling, and maybe used as mobile television in future. According to the author, there are more cell phones than people in Great Britain. Here, 4.5 billion text...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics