Off-Portal Provisioning

Marek, Sue
March 2006
Wireless Week;3/15/2006, Vol. 12 Issue 6, p26
Trade Publication
Focuses on off-portal positioning of several entertainment brands in the U.S. in 2006. Plans of Fox Mobile to sell branded content from its brands; Use of short messaging system as a mode of delivery of off-portal content; Efforts of cable networks to sell mobile content.


Related Articles

  • Screen-to-Screen Marketing. Haugsted, Linda // Multichannel News;1/23/2006, Vol. 27 Issue 4, p22 

    The article focuses on the text messaging marketing concept devised by Mobile Accord Inc. for the cable television sector in the U.S. Q Television Network (QTN) will introduce the technology at the Sundance Film Festival to be held on January 19-29, 2006. According to QTN vice president of sales...

  • Channel V steps up viewer interactivity in Face to Face. Hille, Alfred // Media: Asia's Media & Marketing Newspaper;7/25/2003, p4 

    Channel V China is planning to step up viewer interactivity with its "Face to Face" series of exclusive mini-concerts with top Chinese pop stars, allowing fans to decide in which city, Guangzhou, Shanghai or Beijing in China, the show should be staged. The plan hinges on the use of mobile phones...

  • MTV Latam bows Chile, Peru feed. Sutter, Mary // Daily Variety;04/18/2000, Vol. 267 Issue 33, p6 

    Reports that MTV Latin America has added a third feed to the Spanish lingo music channel.

  • Showtime airs out $40M in mixed media campaign.  // Brandweek;12/01/97, Vol. 38 Issue 45, p12 

    Reports that Showtime Television will launch a 40 million brand campaign to launch its `No Limits' tagline positioning. Producer of the advertising campaign; Media campaigns for `No Limits'; Number of Showtime's original movies that are in the 1998 lineup.

  • GLOBAL PULSE.  // Marketing (00253650);3/11/2004, p48 

    Consumers in need of easily digestible, credible chunks of information are turning to trusted brands and publications to synthesise information for them. Bite-sized chunks of knowledge can give people currency — for example, knowing the latest fashion news and show biz gossip can give...

  • Lifetime adds threesome for fall. McConville, Jim // Broadcasting & Cable;8/7/95, Vol. 125 Issue 32, p22 

    Informs about the launching of various television programs sponsored by Lifetime Television on different issues. Airing of `Late Date with Sari,' from October 16, 1995; `Handmade by Design,' from September 11, 1995; `All About You,' from October 1995; More.

  • Curtain rises for Ovation. McConville, Jim // Broadcasting & Cable;4/22/96, Vol. 126 Issue 18, p52 

    Focuses on `Ovation,' an arts cable network that was launched on April 21, 1996. Projection on subscribers by mid-1999; Statistics on subscribers that the network was launched with; Network's financing; Ovation's programming schedule.

  • Sports highlight FX remake. Brown, Rich // Broadcasting & Cable;4/22/96, Vol. 126 Issue 18, p53 

    Focuses on the restructuring of FX cable network by Fox, which will include the broadcasting of sporting events. Sports properties which will be joining the network; FX's programming; Views of Rich Ross, FX's programmer; FX's non-sports-oriented original shows; Names of game shows; Names of...

  • Look & learn as home, lifestyle channels show the way. Menichini, Mike // Electronic Media;10/30/2000, Vol. 19 Issue 44, p22 

    Focuses on cable television networks that offer lifestyle improvement programming in the United States as of October 30, 2000. HGTV; Food Network; Discovery Home and Leisure; Style; Do It Yourself.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics