Is it time for outdoor reforms?

March 2006
Campaign;3/17/2006, Issue 11, p8
Trade Publication
The article presents a discussion on the need of reform in outdoor media. It is believed that the outdoor market is ready for a change. The outdoor market is the only media sector with dedicated specialist buying operations--and they are given an extra 5 percent commission by media owners. The outdoor specialists have argued that the medium needs this extra slice of commission to pay for field teams to ensure that campaigns are properly posted as agreed with the contractors. Steve Bond, the managing director of Posterscope, argues that with digital technologies impacting in all sorts of ways, the media landscape is evolving rapidly, and managing outdoor's role in this new, complex world requires more investment than ever before.


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