Can consumers find a window for email marketing?

Mutel, Glen
February 2006
Precision Marketing;2/24/2006, Vol. 18 Issue 17, p12
The article highlights DoubleClick's EMEA Email Trend Report. It reported that open rates in Europe, Middle East, and Africa continued its decline. This discouraging figure is also mirrored in clickthrough rates, which also dropped steadily. This suggest that consumers are becoming more selective over which email marketing they open and interact with.


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