TITLE

Scribner's Flytxt Alliance Highlights Mobile Campaign Trend

PUB. DATE
January 2006
SOURCE
Book Publishing Report;1/26/2006, Vol. 31 Issue 3, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the plan to promote the new book "Cell,"by Stephen King in the U.S. Simon&Schuster's Scribner imprint and mobile marketing company, Flytxt announced their alliance concerning the launching of King's novel. In addition HarperCollins, Time Warner Book Group were among the publishers using the services of the mobile marketing company.
ACCESSION #
20282140

 

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