Scribner's Flytxt Alliance Highlights Mobile Campaign Trend

January 2006
Book Publishing Report;1/26/2006, Vol. 31 Issue 3, p1
Trade Publication
The article reports on the plan to promote the new book "Cell,"by Stephen King in the U.S. Simon&Schuster's Scribner imprint and mobile marketing company, Flytxt announced their alliance concerning the launching of King's novel. In addition HarperCollins, Time Warner Book Group were among the publishers using the services of the mobile marketing company.


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