HarperCollins' To Boost Health Segment, Web Commitment

January 2006
Book Publishing Report;1/16/2006, Vol. 31 Issue 2, p3
Trade Publication
The article reports on the joint venture between HarperCollins Publishers Inc. and Waterfront Media Inc. in the U.S. The venture will develop and market online content for some of the publisher's branded authors in the health and fitness and self-help segments. It is expected that seven HarperCollins' brands will be included in the deal. Ben Wolin, CEO of Waterfront Media, announced that the first site to be launched will be the site for the fitness guru Jillian Michaels.


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