Excess creativity can kill customer interest

Broersma, Charles B.
November 2005
Business Journal (Central New York);11/25/2005, Vol. 19 Issue 47, p26
The article provides information about Web site development in the U.S. According to a recent readability studies, it shows that the eye is immediately attracted to text not pictures or graphics on a Web site. The author also presents his views and concerns regarding Web site development. It also offers information on how to attract Web site users.


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