TITLE

Food franchising trend: Consumer preferences power chain operators into the 21st century

AUTHOR(S)
Wilkerson, Jerry
PUB. DATE
June 1999
SOURCE
Nation's Restaurant News;06/14/99, Vol. 33 Issue 24, p28
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on the influence of consumer preferences on food franchising trends among chain restaurants in the United States. Competitive strategies among industry franchisors to ensure customer loyalty; Fragmentation of marketing trends among chain restaurants.
ACCESSION #
2027641

 

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