Execs: Kids Ads Going Up by 5%

Lafayette, Jon
March 2006
Television Week;3/6/2006, Vol. 25 Issue 10, p1
Trade Publication
The article reports that Cartoon Network and Nickelodeon started negotiating with advertisement buyers about their upcoming programming, as of March 6, 2006. Cartoon Network, which presented its programming to buyers last week, and Nickelodeon, which presents this week, dominate on the sales side, while two or three agencies, including Starcom, act as the key buyers.


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