TITLE

To Pick Up or Not to Pick Up: Stephen King Is Calling

AUTHOR(S)
Alleven, Monica
PUB. DATE
February 2006
SOURCE
Wireless Week;2/1/2006, Vol. 12 Issue 3, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the marketing campaign for the book "Cell: A Novel," by Stephen King. Partnership between the Scribner division of Simon & Schuster and mobile marketing provider Flytxt.
ACCESSION #
20266100

 

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