TITLE

Marketing with a Message

AUTHOR(S)
Marek, Sue
PUB. DATE
February 2006
SOURCE
Wireless Week;2/1/2006, Vol. 12 Issue 3, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the growing relationship between mobile marketers and text messaging companies in the U.S. as of February 2006. Obstacles to text-messaging campaigns; Examples on how a text campaign can generate audience response; Outcome of the popular "American Idol" text messaging campaign.
ACCESSION #
20266072

 

Related Articles

  • By the Numbers.  // Wireless Week;3/15/2006, Vol. 12 Issue 6, p28 

    Presents statistical information related to the wireless communication industry in the U.S. as of March 2006. Number of net subscriber additions recorded by Verizon Wireless and Sprint Nextel in the fourth quarter of 2005; Sales of 1X EX-DO handsets in 2005; Number of text message votes gained...

  • Going mobile. Meyer, Ann // Multichannel Merchant (Penton Media, Inc.);Oct2006, Vol. 2 Issue 10, p1 

    The article focuses on mobile marketing services in the U.S. OrbitzTLC Mobile service from Orbitz sends updates on flight times, gate changes and the like to consumers via text message or recorded phone calls. Also, the company has launched the Mobile Access which enables users to surf a...

  • Mobile ads gain acceptance on the two-inch screen. A. E. // Marketing News;12/15/2005, Vol. 39 Issue 20, p29 

    This article reports on the results of an advertising research focusing on mobile-to-mobile advertising messages. It is discovered that mobile telephone users are slowly becoming receptive to mobile-to-mobile advertising messages, particularly when opting-in to such messages subsidizes the...

  • Get the message. Hemsley, Steve // Precision Marketing;3/12/2004, Vol. 16 Issue 19, p19 

    Focuses on the approach and ways to safeguard the integrity of SMS or text messages. Laws under the SMS; Role of the Information Commissioner's Office in enforcing the new privacy regulations; Advantages of the new rules on SMS.

  • Why is mobile marketing struggling to get beyond SMS? Barrack, Craig // New Media Age;10/6/2005, p28 

    Comments on the preference of consumers on the use of short-messaging services (SMS) over multimedia messaging service (MMS) and other mobile services. Rarity of MMS marketing; Application of Bluetooth technology; Underexploitation of operator portals.

  • Industry must put an end to bland mobile marketing communications. Halstead, Mike // Precision Marketing;11/18/2005, Vol. 18 Issue 5, p14 

    The article features criticism on the useless advertising campaign of direct marketers on mobile phones in Great Britain. In the country, text and win is a common practice by direct marketers. The author claimed that the said campaign is not effective. And there is an untapped interactive...

  • Mobile ads learn from past mistakes.  // Marketing Week;8/31/2006, Vol. 29 Issue 35, p29 

    The article presents information on a survey conducted by Pitch Inc. regarding the problems with mobile advertisements. It is stated that around 38% consumers are confused with the bombarded advertising in the mobile communication industry. It is observed that many consumers use mobile phones...

  • Spam to Go. Roush, Wade // Technology Review;Apr2004, Vol. 107 Issue 3, p22 

    This article reports on various measures to block unsolicited text messages as of March 2004. The volume of spam text messages originating from the Internet in North America last year actually exceeded that of legitimate messages,according to Wireless Services. Following the lead of Japan,...

  • The Hard Cell. Francella, Barbara Grondin // Convenience Store News;2/8/2010, Vol. 46 Issue 2, p30 

    The article discusses the use of mobile marketing campaigns in the U.S. It notes that mobile phones became the ideal mechanisms for engaging customers with special offers and surveys. It mentions on the marketing campaigns of the Boulder, Colorado-based Four-store ShortStop which allow its...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics