Marketing with a Message

Marek, Sue
February 2006
Wireless Week;2/1/2006, Vol. 12 Issue 3, p10
Trade Publication
Reports on the growing relationship between mobile marketers and text messaging companies in the U.S. as of February 2006. Obstacles to text-messaging campaigns; Examples on how a text campaign can generate audience response; Outcome of the popular "American Idol" text messaging campaign.


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