Pears' soap making a comeback

July 1999
Advertising Age;7/12/1999, Vol. 70 Issue 29, p57
Trade Publication
This section reprints an article that was published in Advertising Age in the late 1940s. This article notes the return of the 150-year old advertising slogan Good morning! Have you used your Pears' soap? along with the famous soap made by A.&F. Pears Ltd. More than 1,000 drugstores in New York sell the soap. Individual stores report sales as high as a gross and a half per week for the 50-cent soap. According to the article's author, Pears has probably been advertised longer than any other beauty soap in the world. Pears advertising ideas once led to an Act of Parliament in Great Britain.


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