TITLE

Pears' soap making a comeback

PUB. DATE
July 1999
SOURCE
Advertising Age;7/12/1999, Vol. 70 Issue 29, p57
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This section reprints an article that was published in Advertising Age in the late 1940s. This article notes the return of the 150-year old advertising slogan Good morning! Have you used your Pears' soap? along with the famous soap made by A.&F. Pears Ltd. More than 1,000 drugstores in New York sell the soap. Individual stores report sales as high as a gross and a half per week for the 50-cent soap. According to the article's author, Pears has probably been advertised longer than any other beauty soap in the world. Pears advertising ideas once led to an Act of Parliament in Great Britain.
ACCESSION #
2025900

 

Related Articles

  • WHAT'S THE TAGLINE? Baar, Aaron // Adweek Midwest Edition;09/11/2000, Vol. 41 Issue 37, p7 

    Elaborates the significance of contemporary advertising slogan. Examples of such slogan; Comments from Clark Caywood, department chairman at Northwestern University.

  • Write an awesome slogan.  // Communication Briefings;Jan2014, Vol. 33 Issue 1, p3 

    The article offers tips for writing a slogan for organizations, adapted from the article "5 Tips on How to Write a Killer Slogan."

  • 30 seconds on... brands that should go back to their original slogans.  // Marketing (00253650);1/27/2010, p20 

    A reviews is offered of several slogans of various brands including the Sydney 2000 Olympics, Guinness and Hilton.

  • More retreads than recharging. Honeycutt, Kirk // Hollywood Reporter Weekend Edition;1/29/2010, Vol. 413 Issue 9, p10 

    The article presents an assessment of the SundanceTwentyTen festival that was held in Park City, Utah. It criticizes the bumper-sticker slogans which bravely emphasizes the rebirth of the battle for brave new ideas, but is indicated to have failed to live up to such message. However, other...

  • 'Restart Your Engines'—we have refrigerator magnets. Redmond, Mike // Indianapolis Business Journal;5/15/2006, Vol. 27 Issue 10, p54 

    The article talks about the enthusiasm for the new tourism campaign in Indiana. The state has set a budget for state tourism slogan. Some people are claiming that the campaign is the worst state tourism slogan in history. People are comparing the state tourism campaign with other tourism slogans...

  • Pro Bono Collegio? Felton, George // Brandweek;05/28/2001, Vol. 42 Issue 22, p28 

    Suggests tips on college slogans. Colleges and universities with good and bad slogans; Rules drafting school slogans.

  • I ♥ NY ADS ENTER THEIR THIRTIES. Facenda, Vanessa L. // Brandweek;10/1/2007, Vol. 48 Issue 35, p30 

    The article discusses how the "I Love New York" advertising campaign is celebrating its 30th anniversary through a new marketing campaign. The article explains that the campaign started in 1977, and it was created to increase tourist volume by building awareness of New York state as an outdoor,...

  • NEXT TO GODLINESS. Wilmers, Mary-Kay // New Yorker;10/8/1979, Vol. 55 Issue 34, p145 

    The article focuses on the marketing approach used by Thomas Barratt for the A. & F. Pears Ltd. soap after he married Marry Pears. Pears published the "Shilling Encyclopædia" in 1897 under the direction of Barratt which sold thousands of copies in Great Britain and other countries. He had...

  • Here's the beef about memorable ad slogans. O'Donnell Jr., Joseph J. // Marketing News;3/2/1992, Vol. 26 Issue 5, p4 

    The article discusses the reasons for the declining use of tagline or slogans in advertising campaigns in the U.S. It mentions the risk and controversy associated with advertisement. It explains the belief that advertisement requires consumers' understanding. The article also highlights the...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics