Online-born brands extend to mainstream

Gilbert, Jennifer
July 1999
Advertising Age;7/12/1999, Vol. 70 Issue 29, p36
Trade Publication
This article deals with several web sites that have been transformed into television programs as of July 12, 1999. More properties born online are moving to traditional channels. TheStreet.com, a Web-based source of financial news and commentary, teams with News Corp.'s Fox News Channel to launch the TV version of TheStreet.com. Other web sites with a presence on TV include CondeNet's food and cooking site Epicurious.com. Migrating online properties to TV appears to make sense from an audience perspective, according to a study from Showtime Networks and Paul Kagan Associates.


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