TITLE

Top 100 MegaBrands

AUTHOR(S)
Endicott, R. Craig
PUB. DATE
July 1999
SOURCE
Advertising Age;7/12/1999, Vol. 70 Issue 29, ps1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article presents an overview of the top 100 megabrand media spenders in the U.S. in 1998. Chevy, at $645.5 million in media, nearly was upended by MCI telephone services at $636.2 million, up a phenomenal 44.6% from 1997. Megabrands in the telephone category, joined that of computers and electronics to send top 100 media totals spiraling 8.4% upward to $21.46 billion. The auto megabrand category, at $6.44 billion, asserted itself with a 5.3% advance in media. Automobiles accounted for 30% of top 100 media outlays.
ACCESSION #
2025741

 

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